Meta is introducing incognito chat sessions with Meta AI on WhatsApp, allowing users to ask sensitive questions about health, finances, or personal matters without their conversations being stored or visible to anyone. Messages disappear automatically when a chat is closed, and the session resets if the app is closed or the phone locked.
The feature, built on Meta’s existing private processing infrastructure, uses the company’s latest Muse Spark model. Alice Newton-Rex, VP of Product at WhatsApp, said making private AI interaction possible was a priority as people increasingly turn to AI for deeply personal queries.
The rollout extends to the standalone Meta AI app and will be followed by Side Chat, a forthcoming feature allowing users to privately consult Meta AI within group conversations without other participants being notified.
The move comes as legal experts have warned that AI chat logs could be used as evidence in litigation, intensifying demand for privacy-first AI tools. Rivals ChatGPT and Claude already offer incognito modes.
