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OpenAI Launches AI Personal Finance Tools and Consolidates Products Under Co-Founder Greg Brockman

OpenAI has introduced personal finance tools for ChatGPT Pro subscribers in the US, allowing users to connect accounts from more than 12,000 financial institutions — including Chase, Fidelity, Robinhood, and Capital One — via a partnership with financial data platform Plaid. Once connected, users can access a dashboard covering portfolio performance, spending patterns, subscriptions, and upcoming payments, and query ChatGPT with questions ranging from recent spending shifts to long-term homebuying plans.

The launch comes a month after OpenAI acquired the team behind personal finance startup Hiro and draws on the enhanced reasoning capabilities of the new GPT-5.5 model. OpenAI noted that more than 200 million users already ask financial questions through ChatGPT monthly. Support for Intuit is planned, which would enable tax-impact analysis and credit assessments. The tools are available on web and iOS for Pro users, with a Plus rollout dependent on early feedback.

The product launch coincides with a significant internal restructuring. Co-founder and president Greg Brockman is taking formal control of product strategy while CEO of AGI deployment Fidji Simo remains on medical leave. Brockman has outlined plans to merge ChatGPT and coding agent Codex into a single unified platform, consolidating product teams around what he described as an agentic future spanning both consumer and enterprise markets. The reorganisation follows CEO Sam Altman’s late 2025 directive to refocus on ChatGPT’s core experience and shed peripheral projects including video generator Sora.

James Dargan
About the author
James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

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