Insider Brief
- Apptio, an IBM company, announced the public preview of IBM Apptio AI Value & ROI, a new set of capabilities giving technology and finance executives, AI governance teams and business leaders a single view of AI spending and its connection to measurable business results.
- The launch addresses a widening AI accountability gap, with Bill Lobig, vice president of IBM Apptio, citing one client that saw a 50% cost reduction, and Gartner research cited showing most finance leaders struggle to measure AI ROI.
- Key capabilities include proof metrics tracking, a flexible multi-source framework, and integration with IBM Cloudability and IBM Apptio AI TCO & Usage, with the product available in public preview now and general availability planned for Q3 2026.
PRESS RELEASE — Apptio, an IBM company (NYSE: IBM), announced the public preview of IBM Apptio AI Value & ROI, a new set of capabilities developed to give technology and finance executives, AI governance teams and business leaders a single view of AI spending, including token costs, and its connection to measurable business results.
IBM Apptio AI Value & ROI centralizes AI initiatives and tracks metrics across revenue, cost, speed, productivity and risk, connecting AI investments to measurable business outcomes. IBM Cloudability provides visibility and attribution of token spend, while IBM Apptio AI Value & ROI connects that spend to business outcomes, helping enterprises measure the business value of each AI initiative.
The launch addresses a widening gap between AI investment and AI accountability. Gartner® estimates that “84% of finance leaders have not been able to measure the ROI of AI initiatives. Among those who tried to measure ROI, roughly two in five succeeded in quantifying returns,”* — a finding IBM believes highlights the need for a governed, repeatable approach to measuring AI value and informing investment decisions.
“AI is facing a cost crisis, and organizations are under growing pressure to demonstrate business value,” said Bill Lobig, vice president, IBM Apptio. “With Apptio, clients can address waste — with one client seeing a 50% reduction in costs, allowing them to unlock funding for new AI initiatives that accelerate innovation.”
Key capabilities of IBM Apptio AI Value & ROI include:
- Proof Metrics and Results: IBM Apptio AI Value & ROI connects each AI initiative to one or more business outcomes and customer-selected proof metrics, such as cycle time, cost avoided, conversion rate or incident volume. Baseline, target, actual and realized results can be tracked over time to show whether value is being realized and what action may be needed.
- Flexible Framework: Customers can use multiple inventory and metric sources to support a range of AI initiatives.
- Integration with IBM Apptio AI TCO & Usage and IBM Cloudability: Users can incorporate modeled AI cost and consumption inputs from IBM Cloudability and IBM Apptio AI TCO & Usage — including technology, token spend, usage, labor and other cost inputs — to understand and optimize both the cost and business value of AI initiatives.
By connecting AI initiatives to business outcomes and the end-to-end technology and labor investments required to deliver them, IBM Apptio AI Value & ROI helps leaders determine whether AI investments are producing measurable value.
Availability
IBM Apptio AI Value & ROI is currently available in Public Preview for all IBM Apptio Costing Standard or IBM Apptio AI TCO & Usage customers and will be generally available in Q3 of 2026.
*Gartner AI Investment in Finance Reveals Rising Spend, Missing ROI, and Growing Risk, Twisha Sharma, Marco Steecker, 21 April 2026 (Accessible to Gartner clients only). GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
About Apptio, an IBM Company
Apptio, an IBM company, is a leading technology spend and value management software provider. Apptio’s AI-powered data insights empower leaders to make smarter financial and operational decisions across Information Technology (IT), multi-cloud FinOps, and digital product development. Apptio’s mission is to deliver business value with every technology investment and team. Powered by Apptio’s cloud platform, Apptio’s SaaS applications help translate technology spend into clear business outcomes and financial ROI. As a pioneer and category leader in Technology Business Management (TBM), FinOps, and Agile Portfolio Management, Apptio works with thousands of customers, partners, and community members worldwide.
Media contact:
Jas McDonald
IBM Communications
Jas.McDonald@ibm.com
