Insider Brief
- PayJoy, a financial services provider for underserved consumers in emerging markets, is acquiring select strategic assets of Finia AI, a Mexican fintech that built AI-powered underwriting and financial products for micro-businesses with limited credit history.
- The deal will bring Finia’s AI underwriting technology to PayJoy’s global platform, which has reached more than 20 million customers across nine countries and financed over $3.5 billion in loans, strengthening its risk assessment and broadening its product range.
- Uri Pomerantz, Finia’s founder and CEO, said PayJoy’s reach offers a chance to scale the company’s technology, while Jose Luis Gonzalez of PayJoy Mexico said the capabilities address a core financial inclusion challenge; the two firms will also partner to help eligible Finia customers access PayJoy’s loans.
PRESS RELEASE — PayJoy, a leading financial services provider for underserved consumers across emerging markets, announced the acquisition of select strategic assets of Finia AI, Inc., a fintech company that developed AI-powered underwriting and financial products for micro-businesses in Mexico.
The transaction will enable PayJoy to apply Finia’s technology and expertise to its global platform, strengthening its underwriting capabilities and expanding its financial product offering for customers with limited access to formal credit.
PayJoy has reached more than 20 million customers across nine countries in Latin America, Africa, and Asia through innovative financial products including digitally secured smartphone financing, credit lines, and the PayJoy Card. This acquisition brings technology developed specifically for the needs of small and informal businesses to a platform with the scale and reach to extend those innovations across global markets.
Finia built its AI underwriting capabilities to serve micro-businesses with limited financial data and owners with little or no formal credit history. The venture-backed fintech developed new ways to assess creditworthiness and applied them to offer financial products including credit cards and installment loans.
“I’m excited about the path ahead with PayJoy,” said Uri Pomerantz, founder and CEO of Finia AI. “We’ve spent years building AI underwriting and financial products to serve micro-businesses in Latin America that traditional lenders too often overlook. PayJoy’s global reach creates an opportunity to scale our technology and everything we’ve learned alongside one of the strongest teams in fintech. We share a commitment to improving customers’ financial well-being, and this transaction opens a new chapter in that work.”
“Finia has developed valuable technology and deep insights that can help address one of the fundamental challenges in financial inclusion: how to assess creditworthiness when traditional financial data is limited,” said Jose Luis Gonzalez, Head of Growth for PayJoy Mexico. “Bringing these capabilities to PayJoy will strengthen our platform, enhance how we assess risk, and broaden our product offerings. We see a meaningful opportunity to extend the impact of Finia’s work across the markets we serve.”
PayJoy and Finia AI are also partnering to help eligible Finia customers access PayJoy’s loans and other financial products. Interested customers can apply at https://go.payjoy.com/finia_leads, subject to PayJoy’s eligibility requirements and approval.
About Finia AI
Finia AI, Inc. develops AI-powered underwriting and financial products designed to expand access to credit for micro-businesses. The company has served tens of thousands of micro-businesses across Mexico, including small and informal businesses, through credit cards and installment loans tailored to their needs. Finia AI’s investors include Deciens Capital, Precursor Ventures, and Clocktower Technology Ventures, alongside venture funds and angel investors across the United States and Mexico.
About PayJoy
PayJoy expands credit access across emerging markets through point-of-sale financing and card offerings. Its proprietary secured-credit technology enables first-time borrowers to responsibly build financial stability and participate fully in the modern economy. Through its cutting-edge machine learning, data science, and anti-fraud AI, PayJoy has financed over $3.5 billion of loans with over 20 million people and employs over 1,000 people worldwide. For more information, visit https://www.payjoy.com/.
Media contact: payjoy@thekeypr.com
