Laws of Motion, specializing in AI sizing technology for e-commerce brands and retailers, has secured $5 million in seed funding from Corazon Capital, with contributions from The Scout Program at Sequoia Capital, Leadout Capital, and notable entrepreneurs such as Eva Jeanbart-Lorenzotti and John Howard. This investment will help the company expand its AI sizing technology licensing solution beyond its direct-to-consumer (DTC) business, and support its entry into new markets, along with growth in engineering, R&D, and licensing teams.
Founded in 2019, Laws of Motion aims to make fashion more size-inclusive and reduce the environmental impact of fast fashion. It uses billions of data points to create sizes 00–40 with 99% accuracy. The new SaaS offering will allow brands to integrate this AI sizing technology into their websites and apps, providing real-time data on KPIs such as conversion rates and return rates.
Laws of Motion continues to invest in its DTC fashion brand for R&D purposes. Recently, it launched a size-inclusive bridal collection and plans to explore new categories and features for its AI technology.
Words from those involved in the funding round:
“Our AI sizing technology was built in an apparel brand, for apparel brands, and we’re excited to now offer our solution to other brands that want to give their customers a better experience and take a data driven approach to refining and expanding their size offerings, based on real-time data about their actual customers.
We’ve seen interest from high growth startups to some of the largest brands in the world, and we’re excited about the impact we will have on the industry and for customers around the world as we continue to scale.”
— Carly Bigi, Founder and CEO at Laws of Motion
“The apparel industry has lacked meaningful tech advances that have improved customers’ experiences and retailers’ businesses; the technologies that have tried to enter the market haven’t delivered quantitative results
We’ve long searched for a fit technology that actually worked and resulted in lower returns. What Carly and her team have built works and their pay-for-performance model proves it.”
— Sam Yagan, Co-Founder and Managing Director at Corazon Capital
Featured image: Credit: Laws in Motion
