Infosys, a global leader in digital services and consulting, has unveiled a cutting-edge suite of AI-powered features in collaboration with Tennis Australia for the Australian Open (AO) 2025. This milestone marks the seventh year of their partnership and highlights the transformative potential of generative AI in sports.
At the forefront is “Beyond Tennis,” the world’s first generative AI-powered tennis league. This fan-driven initiative offers year-round interactivity through AI-crafted virtual players and tournaments. Dubbed “The Slam That Never Stops,” the league is designed to engage Gen Z audiences with innovative and safe digital experiences.
Infosys Topaz, the company’s AI-first suite of solutions, powers these advancements. Fans can enjoy AI Commentary on AO digital platforms, delivering concise match insights, and the new VR AI Stadium, where generative AI transforms courts into immersive themes like galaxies or the 1970s.
For players and coaches, AI-powered tools like advanced video analytics and the AI Shot of the Day enhance performance reviews and media content delivery. The Infosys Fan Zone at Melbourne Park also integrates sustainability by offsetting its carbon footprint and utilizing recyclable structures.
Andrew Groth, EVP — Asia Pacific at Infosys, emphasized their commitment to leveraging AI for innovation: “Each year at the Australian Open, we have pushed the boundaries of technology to fuel fan engagement and player performance. Infosys is proud to bring the latest generative AI innovations to court, from the fan-driven Beyond Tennis league to AI-amplified VR experiences, leveraging our industry leading AI-suite of offerings Infosys Topaz. Through this collaboration with Tennis Australia, we are enabling truly innovative platforms for fans, players, coaches, and media to engage with the sport.”
Craig Tiley, CEO of Tennis Australia, praised the collaboration by saying that AI is transforming tennis, delivering unmatched interactivity for fans and insights for players at unprecedented speed and scale.
