B2B Website Optimization Gets a Boost as Optise Raises $2.2M for AI Innovation

Optise, a startup building AI-driven website intelligence tools for B2B companies, has raised $2.2 million in pre-seed funding to accelerate its platform rollout and expand internationally. The round was led by Frumtak Ventures, with participation from several leading tech investors.

Founded by CEO Ómar Thor Ómarsson and a team of engineers and marketers, Optise is designed to help B2B businesses fix underperforming websites without relying on external consultants. The platform uses AI to translate large-scale performance data into clear, prioritized recommendations tailored to business goals.

The funding will support product development, strategic hiring, and expansion across North America and Europe, as Optise scales its mission to make high-impact website optimization accessible to every growth-stage B2B team.

Featured image: Credit: Optise