Sett, a Tel Aviv-based AI startup developing intelligent agents for mobile game development and marketing, has officially emerged from stealth, securing $27 million in funding. The raise includes a $15 million Series A led by Bessemer Venture Partners, with participation from Saga VC, vgames, F2 Venture Capital, and Arcadia Gaming Advisors founder Akin Babayigit.
Founded by Amit Carmi and Yoni Blumenfeld in 2022, Sett aims to tackle one of the gaming industry’s toughest challenges: standing out in an oversaturated market. Its AI-driven platform streamlines the creation of playable ads and marketing content, delivering results 15 times faster and 25 times cheaper than traditional methods. With over 100 studios on a waitlist and partnerships with Zynga, Scopely, Playtika, and Unity, Sett plans to use the new funding to expand its AI and engineering teams.
Featured image: Credit: Sett
