Insider Brief
- BinSentry raised $50M in a Series C round led by Lead Edge Capital to accelerate global expansion, following strong growth, a 0% churn rate, and monitoring of over 40,000 bins across North America and Brazil.
- Its AI-powered, solar-enabled sensors and software provide 99% accurate feed inventory tracking, eliminating manual checks, reducing waste, improving profitability, and serving major partners like Cargill, Wayne-Sanderson Farms, and Hanor.
- With enterprise traction, a formalized partnership with Cargill in Brazil, and Paul Bell joining the board, BinSentry is positioned as a leader in AI-driven agricultural supply chain innovation within a rapidly growing agtech sector.
PRESS RELEASE — BinSentry, a technology company helping major agriculture enterprises optimize feed supply chains through AI-powered sensors and real-time monitoring, has announced a $50 million Series C funding round led by Lead Edge Capital. This investment will support the acceleration of BinSentry’s global expansion, following a year of extraordinary performance and growth.
BinSentry combines AI-powered sensors and proprietary software to bring real-time visibility and automation to the animal feed supply chain. Its solar-powered, self-cleaning sensors monitor on-farm feed levels with 99% accuracy, eliminating the need for manual inventory checks and preventing costly feed outages. Paired with a mobile dashboard, the technology allows feed mills and large agricultural businesses to better forecast demand, reduce waste, and improve profitability. BinSentry supports some of the leading animal agriculture companies in North America and Brazil, including Cargill, Wayne-Sanderson Farms, and Hanor.
“We’ve been closely monitoring parts of the agriculture supply chain that have historically been underserved by software in anticipation of large agricultural companies needing better tools for cost savings, forecasting, and operational efficiency,” said Aaron Darr, Principal at Lead Edge Capital. “BinSentry is exactly the kind of company we look for: a proven business with real customer traction using AI, real-time data, and automation to solve critical problems. As the agtech sector matures, companies like BinSentry with strong fundamentals and clear ROI are best positioned to lead the next wave of innovation.”
BinSentry’s technology turns data into actionable insights that enhance process control, reduce transportation costs and lower feed conversion ratios for increased profitability. By improving visibility across the supply chain with BinSentry’s technology, large agriculture companies can address challenges such as feed waste, feed outages, inaccurate data, and misaligned budgets.
Earlier this year Cargill and BinSentry formalized a partnership to make Cargill the exclusive distributor in Brazil of BinSentry’s animal feed inventory management platform. The company is growing 100% YoY with a 0% customer churn rate and currently monitors over 40,000 bins across North America and Brazil.
“At BinSentry, our mission is to bring innovation, precision and visibility to one of agriculture’s most overlookedbut critical challenges: feed logistics,” said Ben Allen, CEO of BinSentry. “Our best-in-class sensors ensure large agricultural companies, feed mills, and their customers get the right feed at the right time, every time. With the support of our investors, we’re continuing to expand globally and offering our customers flexible options like a lifetime product warranty and no upfront costs. We’re proud to partner with Lead Edge Capital as we continue helping some of the largest agricultural companies in the world operate more efficiently, safely, and profitably.”
Paul Bell, a seasoned operator and former executive committee member at Dell, will join BinSentry’s Board of Directors. With decades of experience leading global operations and supporting growth-stage technology companies, Paul brings deep expertise in scaling businesses and navigating enterprise partnerships.
Biotech and precision agriculture investment segments have led agriculture tech investment funding in 2025, drawing the most capital due to ongoing demand for innovation in automation, data-driven solutions, and crop improvement. Market research indicates the global agtech sector is expected to grow from approximately $15 billion-$17 billion in 2021 to $28 billion-$33 billion by 2026, reflecting a 10%-12% CAGR over five years.
About BinSentry
BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities. With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and — most significantly — uncovering new savings. Today, BinSentry is monitoring more than 40,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way.
About Lead Edge Capital
Lead Edge Capital is a $5 billion growth equity firm investing in software, internet, and tech-enabled businesses globally. The firm has invested in a number of major software and internet companies around the world, including Alibaba Group, Arrive Logistics, Asana, Azul Systems, Bazaarvoice, Benchling, Clearscore, Duo Security, Grafana, GrowthZone, Holistiplan, LeanStaffing, LiveView Technologies, Pacemate, Safesend, Signal Sciences, Tempo, Toast, Wise, and YouSign. One of the main drivers of Lead Edge’s success is its unique investor base, a network of 700+ executives, entrepreneurs, and dealmakers who have built and run some of the world’s most successful companies. In addition to providing flexible capital, Lead Edge leverages this global advisory group to connect portfolio companies with the customers, partners, talent, and advisors needed to accelerate growth. Lead Edge Capital was founded in 2011 and has offices in New York City, London and Santa Barbara.
