Insider Brief
- Samsung Electronics will showcase its vision for “AI Home: Future Living, Now” at IFA 2025 in Berlin, presenting AI as a central part of daily life and positioning it as accessible to everyone.
- The company will highlight AI-powered products including its Micro RGB TV, Bespoke AI appliances for Europe, and new Galaxy AI devices, all connected through its SmartThings ecosystem.
- A September 4 press conference will unveil Samsung’s broader vision for Ambient AI, where connected devices analyze multimodal information to understand and adapt to users’ needs.
Samsung Electronics announced it will present its vision for “AI Home: Future Living, Now” at Internationale Funkausstellung (IFA) 2025 in Berlin in early September, positioning artificial intelligence at the center of everyday life.
The company is framing AI Home not as a distant concept but as a living reality designed to be accessible to everyone.
The exhibition runs September 5 – 9, and Samsung noted it will highlight a slate of AI-powered products, including the Micro RGB TV with advanced display technology, Bespoke AI appliances tailored for European households, and new mobile devices that strengthen the Galaxy AI ecosystem. All of these will connect through SmartThings, the platform that ties Samsung’s devices together into an integrated experience aimed at making homes more convenient, efficient, healthy, and safe.
Ahead of the show, Samsung will hold a press conference on September 4 to share its broader vision for Ambient AI — first previewed at Galaxy Unpacked in July — as part of the AI Home. The company said its goal is for connected devices to analyze multimodal information, better understand user needs, and adapt seamlessly to daily routines.
