Insider Brief
- YY Group has finalized a partnership with Keenon Robotics to deploy service robots across Southeast Asia’s hospitality sector, advancing its tech-enabled workforce strategy.
- The collaboration focuses on integrating AI-powered robots to support banquet, cleaning, and event services, improving efficiency while preserving human-centric hospitality.
- YY Group will oversee implementation through its client network, with pilot deployments underway and broader regional expansion planned.
PRESS RELEASE — YY Group Holding Limited (NASDAQ: YYGH) (“YY Group” or the “Company”), a global leader in on-demand workforce solutions and integrated facilities management (IFM), building on the memorandum of understanding it signed in August 2025, announced it has executed a formal partnership agreement with KEENON (Hong Kong) Limited (“KEENON Robotics” or “KEENON”), a globally leading provider of service robotics, to explore the deployment of service robots within Southeast Asia’s hospitality industry. Entering the next phase of strategic collaboration with KEENON marks a key step forward in YY Group’s strategy to enhance workforce and operational efficiency through technology, creating value for workers and businesses while improving service delivery margins.
Under the agreement, KEENON will provide AI embodied robots that aim to work with YY Group to address manpower shortage challenges and enhance efficiency, while developing integrated human-robot collaboration service models. These efforts are designed to improve efficiency, reliability, and consistency across hotel operations – including banquet event support, cleaning, and other tasks – while preserving the human touch that defines hospitality.
These innovative solutions, based on the Company’s deep expertise across catering, large event staffing, and facility cleaning and maintenance, are designed to support and augment staff, rather than replace human roles. YY Group will manage deployments across its established client network, ensuring its solutions are effectively adapted to customer specifications and local market needs.
“This partnership reflects YY Group’s commitment to leveraging smart technologies to empower businesses and workers globally,” said Mike Fu, YY Group’s CEO and Executive Director. “By supporting human staff with robotics, we can enhance productivity and reduce operational friction for our clients, driving better unit economics while maintaining high service quality. We are moving rapidly from this agreement with KEENON into execution, realizing tangible benefits and creating sustainable, scalable growth opportunities.”
Pilot deployments are already underway with select regional clients, laying the foundation for broader expansion beyond Southeast Asia. YY Group expects to market tailored solutions to both its manpower platform and integrated facilities management (IFM) clients, with flexible packaging for diverse end customers and potential reach beyond hospitality.
