Insider Brief
- Nomagic expanded its partnership with Swiss online retailer Brack.Alltron to deploy Vision-Language-Action systems in live warehouse operations as the companies scale AI-driven robotics automation for fulfillment tasks.
- The expanded deployment is designed to help warehouse robots better interpret environments, adapt to changing inventory conditions and operate with greater autonomy across order picking and packing workflows.
- Nomagic said its systems are now supporting autonomous warehouse operations during nights and weekends at Brack facilities, reflecting a broader shift toward always-on warehouse automation powered by physical AI and VLA robotics models.
PRESS RELEASE — Nomagic, a leading robotics company applying advanced Physical AI to warehouse automation, announced a partnership expansion with Swiss online retailer, Brack.Alltron, to include Vision-Language-Action (VLA) systems in live warehouse operations, highlighting the growing need for this industry-transforming innovation.
Brack, the second-largest e-commerce platform in Switzerland, has been increasingly adopting Nomagic’s robotic solutions to automate key fulfillment processes, including order picking and packing. Expanding on its first deployments, the company is now scaling the use of advanced VLA capabilities to enable robots to better understand complex environments, adapt to changing inventory, and execute tasks with greater autonomy.
A defining feature of this collaboration has been the ability to extend operations beyond traditional working hours. Nomagic systems support autonomous warehouse activity during nights and weekends, including Sunday shifts, helping Brack reduce peak pressure and increase overall throughput.
“We have built a real partnership with Nomagic to integrate robotic picking into our operations, but the addition of VLA systems takes this to a new level,” said Roland Brack, Founder and Owner of Brack.Alltron. “In the past, our goal was simply to minimize manual intervention. Today, we are seeing robots that truly understand their environment. This intelligence allows us to run autonomous shifts through nights and Sundays, ensuring we stay ahead of peak demand without increasing the pressure on our human workforce.”
“Brack is a strong example of how AI-driven robotics can deliver real, measurable impact in production,” said Kacper Nowicki, CEO of Nomagic. “By expanding the use of VLA models across a range of use cases, we are setting the stage for a new generation of automation technology in warehouses worldwide.”
The collaboration reflects Nomagic’s broader strategic focus on Switzerland as a hub for innovation and deployment. Close collaborations with partners like Brack, combined with ongoing research and development efforts in the region, including the company’s recent Chief Scientist hire from Google DeepMind, is accelerating the advancement of VLA systems and their adoption in real-world logistics environments.
Nomagic’s technology is built on a Physical AI platform that continuously learns from live operations, enabling robots to adapt to dynamic warehouse conditions and handle millions of product variations with minimal human intervention. As global supply chains face increasing complexity and labor challenges, the expansion of Nomagic’s systems at Brack signals a broader industry shift toward intelligent, always-on automation powered by advanced AI.
The announcement is made in conjunction with Web Summit Vancouver, May 11-14, during which Nomagic CEO, Kacper Nowicki, will discuss how breakthroughs in Physical AI, including VLA models, are enabling robots to bridge the gap between digital intelligence and real-world execution at scale. He is scheduled to speak on the panel, “Humanoid vs. Purpose-built: What Wins in Robotics?,” on May 13 at 11:25 am PDT.
