Discuss, the leading AI-powered market insights platform, has launched three AI Agents designed to transform how businesses collect, analyze, and act on consumer feedback. In an era where emotional connections drive brand success, these AI Agents provide real-time, scalable insights that accelerate decision-making and enhance customer engagement.
For decades, market research has relied on third-party agencies for consumer insights, often resulting in high costs and lengthy turnaround times. While live, human-led research remains essential, Discuss introduces AI-powered alternatives that streamline data collection, optimize workflows, and provide instant access to audience sentiment. The company has been at the forefront of generative AI adoption, pioneering the use of AI-driven research tools since the launch of Genie in 2023.
Senior Director of Product Jilleun Eglin stated that Discuss is redefining how brands understand their audiences. She explained that the AI Agents enable teams to develop deeper emotional connections with consumers at an unprecedented scale and speed. She also emphasized the company’s commitment to data privacy, ensuring that these innovations meet the highest security standards while delivering impactful insights.
The newly launched Interview Agent enables brands to conduct continuous, 24/7 market research, engaging respondents in natural conversations across multiple languages. Translate Agent eliminates language barriers by providing GenAI-powered translations in over 100 countries, preserving tone, body language, and emotional cues. Insights Agent automates large-scale qualitative analysis, helping businesses identify trends across live and recorded research while improving response accuracy.
Discuss also reinforces its commitment to data security with advanced privacy controls, ensuring compliance with global regulations. The company’s centralized privacy settings and enhanced anonymization tools protect user identities while preserving research integrity.
Discuss will showcase these innovations at The MarTech Conference on March 25–26, where Chief Growth Officer Adam Mertz will discuss integrating GenAI into marketing strategies. With an expanding suite of AI-powered tools, Discuss is setting a new standard for real-time consumer insights, helping global brands like Unilever, PepsiCo, and Mastercard turn audience feedback into actionable strategies.
