Salsify today unveiled FeedbackIQ, a new AI-driven capability within its Global Data Synchronization Network (GDSN) product, designed to decode complex Confirmation of Information Consistency (CIC) feedback from retailers. The update empowers manufacturers and retailers to quickly identify and resolve product data issues, accelerating time-to-market and reducing costly delays caused by manual troubleshooting.
Jens Weller, Director of Global GS1 at Salsify, said interpreting CIC feedback is a perfect application for AI, and with FeedbackIQ, brands can work faster and modernize their data workflows.
KIND Snacks reported a 10% sales lift after implementing Salsify’s platform, citing enhanced data accuracy and compliance. The launch follows expanded GDSN support across multiple European markets.
