OpenAI has acquired Hiro Finance, an AI-powered personal finance startup founded by Ethan Bloch, in a move aimed at strengthening its capabilities in financial intelligence and decision-making tools. Financial terms were not disclosed, and Hiro will shut down operations in April, with its team joining OpenAI as part of the transaction.
Founded in 2023, Hiro developed AI-driven financial planning tools that allowed users to model scenarios based on income, debt, and expenses, helping guide personal financial decisions. The platform focused on accuracy in financial calculations, reflecting broader improvements in AI’s ability to handle complex numerical tasks.
The acquisition highlights OpenAI’s growing interest in financial applications, following increased enterprise usage of AI tools for finance-related workflows. Bloch, previously founder of Digit, brings experience in scaling consumer fintech products, positioning OpenAI to further explore AI-driven financial solutions.
