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Meta Launches AI Mode on Facebook to Reshape How Users Search and Create Content

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Meta has unveiled AI Mode, a new search feature on Facebook that uses Meta AI to synthesize answers from public posts, Groups, and Reels in response to plain-language queries. The launch marks one of the platform’s most significant AI-driven updates, as the company accelerates its push to make Facebook more competitive in the AI race.

The rollout also includes AI-powered photo presets letting users restyle their appearance with different clothing, hairstyles, and accessories, alongside new video editing tools featuring collage cutouts and transition effects. The updates build on recent months of AI feature releases, including an AI creator assistant offering personalized posting recommendations and audience insights.

Meta has also launched global subscription plans starting at $3.99 per month across Facebook, Instagram, and WhatsApp, with additional AI-focused subscription tiers said to be in development.

James Dargan
About the author
James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

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