Nooks Secures $500M Commitment From General Catalyst to Scale AI Sales Platform

Nooks, a sales automation startup, has secured a $500 million commitment from General Catalyst’s Customer Value Fund to finance its sales and marketing expansion.

CEO Dan Lee explained that, rather than taking an equity stake, General Catalyst will receive a share of the returns generated by its capital, though he declined to disclose the terms. Lee said transforming an industry requires substantial capital and that the structure was the best way to fund aggressive growth while bringing new products to market.

Nooks is betting that sales will be the next profession reshaped by AI, following coding, legal work and customer support. On Wednesday, the company formally introduced its Revenue Agent Platform, designed to handle tasks from first contact through to renewal.

The startup said it is on track to nearly triple its annual recurring revenue by the end of the year, without revealing the current figure. It counts more than 2,000 customers, including Cursor, Notion, Replit, Glean and HubSpot, and reported net revenue retention of 135%.

Pranav Singhvi, partner and co-head of the Customer Value Fund at General Catalyst, said the platform had demonstrated a highly predictable revenue engine and strong unit economics, describing its early traction as impressive.