Raspberry AI Rolls Out Powerful AI Tools to Redefine Fashion Marketing Strategies

Raspberry AI, a top generative AI platform for fashion creatives, has launched three new AI tools aimed at revolutionizing how brands develop marketing and merchandising content. Cheryl Liu, CEO and founder, said the features allow brands to “market styles the same day they’re created,” dramatically reducing costs and time to market.

The tools — On-Body Visualization, 3D Avatar to Photorealism, and Background Generator — enable internal creative teams to create campaign assets, lookbooks, and e-commerce visuals without traditional photoshoots. Mattia Giorgi, Head of AI and Innovation at Gruppo Teddy, said the platform has helped teams “significantly reduce costs” while boosting collaboration and sustainability. Raspberry AI is used by leading brands including KnitWell Group and Deckers.