Meltwater, a global leader in media, social, and consumer intelligence, has introduced Mira, a transformative AI teammate that reimagines how organizations interact with data. Launched at the Meltwater Summit, Mira blends generative AI with intelligent agents to deliver real-time insights through a conversational interface, drastically streamlining complex tasks like brand monitoring, competitive analysis, and news briefings.
Unlike single-task AI tools, Mira simplifies multi-step workflows by analyzing over a billion daily conversations across channels and providing instant, actionable recommendations — no dashboards or Boolean queries required. CTO Aditya Jami said Mira condenses days of analysis into a single conversation, giving users the strategic clarity of an expert analyst in seconds.
The release also includes Meltwater Copilot, now integrated into Microsoft Teams and Office, and Explore+, a powerful analytics suite offering unified listening across editorial, social, and owned media. Meltwater’s expanded partnerships and AI-driven relationship management tools further strengthen its mission to turn AI from tool to teammate — empowering communicators to act faster, smarter, and with greater confidence.
