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Germany’s NEOintralogistics Raises €3M Seed Round for Robots-As-A-Service Warehouse Automation

(Credit: Personal Brands; Sophie Valentin)

Insider Brief

  • NEOintralogistics closed a €3 million seed round led by the Amadeus APEX Technology Fund with participation from Cetus Holding, backing its robotics-as-a-service (RaaS) platform for warehouse automation.
  • The company offers a pay-per-pick robotic picking system that enables brownfield and greenfield warehouses to deploy automation in weeks with zero upfront CapEx, targeting a market where roughly 80% of warehouses remain manual due to cost barriers.
  • Proceeds will fund commercial scaling, customer acquisition, product refinement, R&D expansion, and team growth, as NEOintralogistics deepens collaborations with partners including Magazino (Jungheinrich), GLS, and BITO.

PRESS RELEASE —  NEOintralogistics, a German robotics-as-a-service (RaaS) pioneer in warehouse automation, announced the successful closing of a €3 million seed funding round, led by the Amadeus APEX Technology Fund and strong participation from Cetus Holding. 

The urgency for accessible automation solutions has never been greater. Despite the clear business case for automation with potential operational cost reductions of up to 65% adoption has been severely limited by the high upfront investment required (1). 80% of global warehouses still operate manually, largely due to cost barriers that have made traditional automation accessible only to the largest operators. (2) 

NEOintralogistics’ mission is to transform intralogistics by making warehouse automation affordable, scalable, and fast to deploy with zero upfront investment. Its robotic picking system enables both brownfield and greenfield warehouses to automate operations in just a few weeks, rather than months or years. With a pay-per-pick model, automation shifts from a capital expenditure to a flexible, performance-based service. 

“We’re removing the barriers that have historically made warehouse automation unattainable for most businesses,” said Michael Drodofsky, Co-Founder of NEOintralogistics. “Our RaaS model eliminates the need for costly infrastructure or warehouse redesigns. Customers can integrate our system into their existing shelving and realize immediate efficiency gains.” 

Unlike traditional systems that are expensive and rigid, NEOintralogistics delivers cost-effective, rapid automation that can reduce manual labor by up to 70%. The company is already collaborating with leading industry partners, including Magazino (a Jungheinrich company), GLS, and BITO. 

“NEOintralogistics has cracked the code on scaling automation for the underserved majority. By converting a massive CapEx and integration barrier into a highly scalable, recurring RaaS model, they are not just entering a market; they are fundamentally redefining the unit economics in intralogistics,“  said Tim Hos, Associate at APEX Ventures. “NEOintralogistics has the potential to be a category-defining venture with the potential for explosive market adoption and a clear path to becoming the dominant infrastructure layer for warehouse automation globally.”  

The funding will support commercial scaling and customer acquisition, product refinement, expansion of R&D capabilities, and team growth, with a focus on engineering and operations. 

Today, NEOintralogistics’ ten-person team operates from offices in Düsseldorf, Berlin, and Hamburg, with plans for strategic growth while focusing on scaling commercial deployments. As global demand for warehouse automation accelerates, NEOintralogistics is well-positioned to become a category-defining RaaS company.

Image credit: NEOintralogistics/Personal Brands; Sophie Valentin

Greg Bock
About the author
Greg Bock

Greg Bock is an award-winning investigative journalist with more than 25 years of experience in print, digital, and broadcast news. His reporting has spanned crime, politics, business and technology, earning multiple Keystone Awards and a Pennsylvania Association of Broadcasters honors. Through the Associated Press and Nexstar Media Group, his coverage has reached audiences across the United States.

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