Danish startup Cernel has raised $4.7 million in seed funding led by Seed Capital to accelerate development of its AI-native platform for e-commerce data management. The investment will support the company’s goal of creating foundational infrastructure for “agentic commerce,” addressing the growing need to structure complex product data for AI-driven retail systems.
Cernel’s platform automates the full product data pipeline, transforming raw supplier inputs into structured, enriched information suitable for search, recommendations, and multi-channel distribution. By generating standardized attributes, marketing content, and imagery, the system replaces manual spreadsheet-based processes that often limit scalability.
Founded in 2023, the company has already secured customers including Hummel, Matas, and Vero Moda. General Partner Geeta Schmidt of Seed Capital indicated the firm invested due to Cernel’s rapid progress and potential to underpin future AI agents capable of researching, negotiating, and purchasing products autonomously.
Featured image: Credit: Cernel
