Meta has introduced new Meta AI features for Facebook Marketplace, expanding the platform’s use of artificial intelligence to automate seller interactions and streamline item listings. The update includes AI-generated replies that automatically respond to buyer inquiries, allowing sellers to answer common questions about availability, price, pickup location, and item details using information already included in their listings.
The company said the AI system is designed to reduce the time sellers spend responding to repetitive messages, a frequent challenge for Marketplace users. Sellers can preview and edit automated responses during the listing creation process.
Meta is also deploying AI tools that help sellers create listings more quickly. By uploading a photo of an item, Meta AIcan generate a draft listing, fill in product details, and suggest pricing based on comparable items nearby.
Additional updates include AI-generated summaries of seller profiles, highlighting activity history and ratings, as well as new shipping options that allow sellers to generate prepaid labels and manage orders through a centralized dashboard.
