Mirage, formerly known as Captions, has secured $75 million in growth financing from General Catalyst’s Customer Value Fund as it expands its focus on AI-driven video creation. Led by co-founder and CEO Gaurav Misra, the company has repositioned itself as an AI lab developing models for advertising and marketing, including systems optimized for pacing, framing, and attention in short-form video.
The company has transitioned to a freemium model to compete with platforms such as ByteDance’s CapCut and Meta’s Edits, while introducing a broader video creation suite that enables businesses to produce content at scale. Mirage is also developing new models centered on “assembly intelligence,” aimed at combining multiple inputs into cohesive video outputs.
With over 200 million videos created and strong international adoption, Mirage plans to use the new funding to accelerate growth and expand into high-growth markets, particularly in Asia.
