Meta is testing an AI-powered feature on Threads that allows users to invoke Meta AI directly within posts and replies — positioning the platform as a destination for information as well as conversation. The rollout is currently in beta across Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore.
The feature works by letting public account holders mention @meta.ai to receive contextual responses about trending topics, breaking stories, and recommendations. Meta AI replies publicly in the language of the original post.
The integration mirrors how Grok functions on X, though Meta says its AI carries stronger content safeguards. Users who prefer fewer AI-generated replies can mute the account or hide individual responses. Meta says it will refine the experience based on early feedback before a wider launch.
