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Nebius Launches ‘Physical AI Living Lab’ for UK and European Robotics Startups Built With Nvidia Technologies

Insider Brief

  • Nebius has launched the Physical AI Living Lab, a six-month program that will provide robotics startups in the UK and Europe with access to Nvidia’s physical AI software stack, simulation tools and cloud infrastructure.
  • The program will give participating companies access to technologies including Nvidia Cosmos world models, Isaac robotics simulation tools and synthetic data generation capabilities running on Nebius AI Cloud, with the first cohort scheduled to begin in September through the Nvidia Inception program.
  • Nebius said the initiative is designed to help startups overcome barriers related to simulation, synthetic data and computing resources, while also providing the company with insights that will help shape future cohorts and expansion into additional regions.

Nebius has launched the Physical AI Living Lab, a six-month program aimed at helping robotics startups in the UK and Europe gain access to the computing infrastructure and software tools needed to develop physical AI systems.

According to Nebius, the program will provide participating companies with access to Nvidia’s physical AI software stack, including Cosmos world foundation models, Isaac robotics simulation tools and synthetic data generation technologies, all running on Nebius AI Cloud infrastructure.

Applications run through the NVIDIA Inception pipeline with the first cohort is scheduled to begin in September.

“Most robotics teams can build a strong model — the bottleneck is getting the simulation, synthetic data, and compute in place to take it further,” Evan Helda, head of physical AI at Nebius, said “The Living Lab is built around that problem: founders get the full Nvidia physical AI stack on Nebius AI Cloud and direct time with our engineers, so they spend time building robots, not assembling infrastructure.”

Helda added that working closely with participating startups will also help Nebius refine its own physical AI capabilities, with lessons learned from the program helping shape future cohorts and regional expansions.

“The UK has world-class robotics and AI research, but there’s still a real gap between that innovation and scaled, market-ready solutions in physical AI,” Anthony Hills, Nvidia’s director for the UK and Ireland, added. “By removing the compute and tooling barriers that usually slow robotics companies down, we’re giving UK startups a clear path from promising prototype to deployed systems that can move the needle for the UK economy and society.”

The program builds on an existing collaboration between Nebius and Nvidia focused on cloud infrastructure for robotics and physical AI applications. Nebius said it plans to expand the Living Lab to additional regions and future startup cohorts over time.

Greg Bock
About the author
Greg Bock

Greg Bock is an award-winning investigative journalist with more than 25 years of experience in print, digital, and broadcast news. His reporting has spanned crime, politics, business and technology, earning multiple Keystone Awards and a Pennsylvania Association of Broadcasters honors. Through the Associated Press and Nexstar Media Group, his coverage has reached audiences across the United States.

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