Meta is extending its AI ambitions beyond consumers, launching a dedicated enterprise business and bringing its Museagent to small businesses in back-to-back announcements this week.
On Monday, the company unveiled Meta Enterprise Platform, a new initiative to expand its AI offerings to businesses and corporate customers, and hired Chirantan “CJ” Desai, chief executive of database software company MongoDB, to lead it. Meta said the platform will bring its full technology stack to businesses and developers, including Muse, Meta Business Agent, Muse API and Muse Code.
Desai said AI will fundamentally redefine how organizations of all sizes innovate, grow, serve customers and run operations over the coming years. He argued that Meta has a unique role because it combines advanced models and leading agents with a track record of helping millions of advertisers and hundreds of millions of businesses scale, and said the platform will focus on turning Meta’s AI stack into products companies can deploy themselves. The initiative could help Meta generate a return on its heavy AI spending.
MongoDB shares fell more than 17% on news of Desai’s sudden departure. The company named former CEO Dev Ittycheria as interim chief executive while its board searches for a permanent replacement.
A day later, Meta launched Muse for Small Business, connecting the agent to the software owners already use to manage sales, operations and marketing. Integrations include Shopify, Dropbox, Slack, Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe and Zoom. Muse can also link to Instagram professional account analytics, Facebook Pages and Meta ad accounts, and Meta said the agent understands what a business sells, how its brand sounds and what customers ask about most.
Meta is betting that an AI agent with context across a company’s entire operation will prove more useful than a stand-alone chatbot as it competes with OpenAI and Google. In a blog post, the company said small businesses have grown on its apps for nearly two decades and had told Meta they are short on time rather than ideas, prompting it to build a tool that gets work done using their existing software.
Muse for Small Business is free with usage limits, with paid subscriptions available for heavier use. Both launches build on the momentum of Muse, which debuted earlier this month and climbed to the top of the U.S. and Canada app charts ahead of ChatGPT.
