Nesti, a platform that helps sales teams create personalised outbound videos at scale, secured £250,000 in a pre-seed funding round led by SFC Capital. The funding will be used to expand Nesti’s engineering team, support innovation, and meet growing demand for their AI-driven product.
Nesti’s platform leverages generative AI to create digital replicas of sales reps, enabling them to produce personalised, interactive prospecting videos at scale. Early clients have reported a 65% increase in demos booked and a 300% rise in response rates. The company aims to revolutionize outbound sales by automating video creation, similar to how Salesloft transformed email personalization.
The funding round also attracted notable investors, including SaaS experts and business leaders, alongside clients from various industries. Nesti’s first product has already sparked strong interest from mid-market and global firms, positioning the company to continue growing rapidly.
Nesti’s founders, Morgan Edmondson, Luke Kellett, and William Fletcher, are committed to enhancing their platform’s features and expanding its capabilities, helping companies improve outbound sales through AI-powered video prospecting.
