OpenAI’s Sora App Sees Post-Launch Slowdown as Downloads and Spending Decline

OpenAI’s video-generation app Sora is showing signs of decelerating momentum following a rapid rise at launch, according to new market data. After debuting in October and quickly reaching the top of the U.S. App Store, the app has experienced consecutive monthly declines in both downloads and consumer spending as early enthusiasm fades.

Data from Appfigures indicates Sora’s downloads fell 32% month over month in December and a further 45% in January, while consumer spending dropped 32% over the same period. The slowdown comes despite a strong initial performance powered by OpenAI’s Sora 2 video model, which helped the invite-only iOS app surpass one million installs faster than ChatGPT. OpenAI has not commented on the latest figures, as Sora continues to compete in the emerging market for AI-generated social video.

Need Deeper Intelligence on the AI Market?

AI Insider's Market Intelligence platform tracks funding rounds, competitive landscapes, and technology trends across the global AI ecosystem in real time. Get the data and insights your organization needs to make informed decisions.

Explore Market Intelligence

Related Articles

a close up of a one dollar bill
Guthrie AI Announces $4M Seed Round Led by Chicago Ventures to Put a Virtual Bid Assistant on Every Glazing Team

Insider Brief PRESS RELEASE — There’s never enough time. That’s the first thing you hear from every glazing estimator in the country. Not enough time

Valarian Secures $50M Series A Led by NEA to Deliver the Sovereign Infrastructure Layer for High-Consequence Operations and AI Driven Systems

Insider Brief PRESS RELEASE — Valarian, the company building the sovereign infrastructure layer for high-consequence operations and AI-driven systems, has announced $50 million in series

3D rendered ai text on dark digital background
Debate Over Chinese Open-Weight AI Models Intensifies as U.S. Weighs Possible Restrictions

The rise of Chinese lab Moonshot’s open-weight model Kimi K3 has sparked debate over whether the U.S. government should restrict advanced Chinese AI models, following

Stay Updated with AI Insider

Get the latest AI funding news, market intelligence, and industry insights delivered to your inbox weekly.

Subscribe on LinkedIn
  • Explore Our Solutions

Market Intelligence & Data

Track funding, map landscapes, and access bespoke data cuts.

Strategic Advisory

Market entry playbooks, ecosystem analysis, and technology scouting.

Due Diligence

Technical, commercial, and regulatory assessments for investors.

  • Resonance Data Spotlight
$ 0 M

Seed round tracked

Gitar — Code Validation

View full funding dataset
  • Related Intelligence
a close up of a one dollar bill

Guthrie AI Announces $4M Seed Round Led by Chicago Ventures to Put a Virtual Bid Assistant on Every Glazing Team

Valarian Secures $50M Series A Led by NEA to Deliver the Sovereign Infrastructure Layer for High-Consequence Operations and AI Driven Systems

3D rendered ai text on dark digital background

Debate Over Chinese Open-Weight AI Models Intensifies as U.S. Weighs Possible Restrictions

  • Insider Brief

Get the Weekly Briefing

Funding analysis, market intelligence, and industry trends delivered to your inbox every week.

Subscribe on LinkedIn
Need bespoke intelligence?

Our team combines real-time data with decades of sector experience to guide your decisions.

Get in Touch

Subscribe today for the latest news about the AI landscape

SUBSCRIBE