KPMG Pulls AI Report After Hallucinated Claims About Major Organisations

KPMG has removed a report on agentic AI from its websites after multiple organisations named within it said the claims about their AI usage were false or misleading. UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London all told the Financial Times that the report’s assertions were either untrue or inaccurate.

Research group GPTZero identified the inaccuracies as stemming from AI hallucinations, suggesting KPMG used AI tools to help produce a report about AI without adequate human oversight. A KPMG spokesperson said the firm was conducting its own investigation and reiterated its guidelines requiring human validation of AI-generated content.

The incident follows a similar withdrawal by EY last month of a report found to contain fabricated footnotes and AI hallucinations, raising broader questions about professional services firms’ internal controls around AI-assisted research and publishing.