Insider Brief
- Loti AI, specializing in likeness protection for public figures, raised $6.65M in seed funding, with participation from Khosla Ventures, FUSE, Bling Capital, and more.
- Loti’s AI-driven platform scans over 450 million digital assets daily to detect and remove unauthorized content like deepfakes and impersonations, achieving a 95% auto-takedown success rate within 17 hours.
- The company partners with major agencies like WME and offers public figures proactive protection from online threats, helping them secure their digital presence and combat misinformation.
PRESS RELEASE — Loti AI, a leader in likeness protection technology, today announced it has secured an additional investment from Khosla Ventures for its seed funding. This new investment brings the total amount of capital raised to $6.65 million. The seed round was led by FUSE and Bling Capital, with participation from K5 Tokyo Black, Ensemble, and AlphaEdison.
Loti leverages advanced AI to accurately detect and remove unauthorized content featuring clients’ likenesses online, including social media impersonations, deepfakes, voice simulations, and leaks. The company offers Loti Watchtower to surface, identify, and remove unauthorized content; and Loti Enforce to eliminate unlicensed distribution based on contract terms. Loti has inked strategic partnerships with major talent agency WME and other major agencies, and works directly with the biggest celebrities in the world to secure their digital presence.
“Content on the internet is uncontrolled, easily manipulated, distributed or faked — and anyone can do it,” said Luke Arrigoni, founder and CEO of Loti AI. “Loti protects celebrities and other public figures from misleading and manipulated images, videos, and audio that can undermine and even destroy their brand and reputation.”
Digital Likeness Protection for Public Figures
Deepfakes and other unauthorized content are growing in line with the rise of AI, posing serious risks to public figures’ brands and businesses. Loti’s recent data shows a 40% jump in detected deepfakes in the past month alone.
Loti offers unparalleled online protection to public figures, artists, athletes, creators, and executives. The company’s proprietary technology scans more than 450 million digital assets each day across major social platforms (YouTube, Instagram, TikTok, Reddit, Pinterest, X), the public internet, and adult sites. The company leverages advanced AI to identify any unauthorized likeness and automatically remediate with a rules-based takedown engine. To date, Loti’s auto-takedown functionality has a 95% success rate within 17 hours.
Unlike detection tools that determine whether something is a deepfake, Loti is focused on proactive protection. By integrating state-of-the-art AI with a robust architectural foundation, Loti can scale massively while maintaining exceptional accuracy. Loti works continuously in the background to find, identify and take down unauthorized content as fast as possible — whether it is deepfaked, altered, or an unlicensed use. This ensures ongoing protection for creators and brands in a rapidly evolving digital landscape, while also offering quick response times and comprehensive coverage worldwide.
“AI deepfakes and other unauthorized content has already become a cornerstone challenge in the age of GenAI as evidenced by recent image model launches, and influencers, politicians, and celebrities will need to grapple with this new reality,” said Jon Chu of Khosla Ventures. “Loti is already protecting the largest celebrities in the world, and Luke and his team have utilized their deep experience in entertainment and deepfake technology to build the only platform today that stops misinformation, fraud, and scams both in real time and at web scale. This has allowed Loti’s clients to reclaim control of their brand and image and protect their likeness in a GenAI world.”
About Loti
Loti AI protects public figures from online threats, specializing in deepfake and impersonation detection. Founded in 2022, we offer Watchtower for likeness protection and content removal, and Enforce for contract enforcement. For more information, please visit GoLoti.com.
About Khosla Ventures
Khosla Ventures is a venture capitalist firm that provides venture assistance and strategic advice to entrepreneurs working on breakthrough technologies. The firm was founded in 2004 by Vinod Khosla, co-founder of Sun Microsystems. The firm focuses on transformative technology in consumer, enterprise, education, advertising, financial services, semiconductors, health, big data, agriculture/food, sustainable energy and robotics. Khosla Ventures is headquartered in Menlo Park, California. For more information about the firm’s activities, please visit https://www.khoslaventures.com.
About FUSE
FUSE is an early-stage technology investor based in Bellevue, WA. Founded in 2020, FUSE manages over $430M across two early-stage venture capital funds. FUSE invests in ambitious founders who apply technology to antiquated business processes to build large and enduring businesses. For more information, visit fuse.vc
About Bling Capital
Bling Capital is an early stage venture fund founded in 2018 by Ben Ling, a former product executive at Google, Facebook, and YouTube. Since inception, Bling Capital has backed over 100 companies that have collectively raised over $2B. Bling Capital offers a unique Product Council of 100+ top executives as resources to its portfolio companies. We are honored to have been featured by TechCrunch as “The VCs that Founders Love the Most” and Ben Ling was recently ranked #5 on the 2024 Forbes Midas Seed List.
Contacts
Renee Newby, [email protected]
