Botika, an AI startup revolutionizing fashion photography with AI-generated models, has raised $8 million in seed funding and launched its new mobile iOS app. The funding round was co-led by Stardom and Secret Chord Ventures, with participation from Seedcamp, propelling Botika’s rapid growth and product innovation.
Botika’s cutting-edge platform enables fashion brands to create professional, on-model imagery without the cost and logistical challenges of traditional photoshoots. The AI technology transforms basic product images into high-quality, studio-ready visuals, complete with AI-generated models and customizable backgrounds. CEO Eran Dagan stated that the platform empowers brands to deliver visually engaging content while significantly reducing production costs and time-to-market.
The newly launched app brings this innovation directly to users’ fingertips, allowing brands to create, edit, and sync product images seamlessly with their e-commerce platforms. It also supports flat lays and packshots, expanding beyond traditional on-model photography to meet the diverse needs of online retailers.
Responding to concerns about replacing human models, Botika emphasized that their platform complements existing workflows. The company said that the technology helps brands scale their efforts and generate visuals faster, but it’s not about replacing creatives — it’s about empowering them.
Founded by two experts in computer vision AI, Botika initially explored gaming applications before pivoting to fashion based on feedback from early adopters. With a team of 15 and plans to expand, Botika is poised to redefine the fashion industry’s approach to content creation.
This milestone highlights the company’s mission to democratize high-quality visual production, making it accessible to brands of all sizes and enabling them to compete in an increasingly visual e-commerce landscape.
