Insider Brief
- SweetAg raised $7.4 million led by Diagram, Builders VC, and Cooperative Ventures to scale its AI-powered agricultural fintech platform, used by lenders, co-ops, and agribusinesses.
- The funding comes as farmers face rising input costs, with diesel up 28% and fertilizer up 11% to 23%, widening a working capital gap that SweetAg’s platform aims to ease by modernizing loan origination and underwriting away from legacy paperwork and manual processes.
- Built by Sweet Technologies (formerly Landjourney), SweetAg’s customizable white-label platform now extends beyond lending into broader operations, with clients like GROWMARK and AgAmerica citing its flexibility and AI capabilities as key to modernizing agricultural finance.
PRESS RELEASE — SweetAg, the industry leader in AI-powered agricultural fintech, continues to scale at a rapid pace as investors, lenders, co-ops and agribusinesses deploy its unified fintech infrastructure. SweetAg has announced $7.4M in funding led by Diagram, Builders VC and Cooperative Ventures. With this capital, SweetAg plans to fuel further growth for its client base, providing the only modern enterprise software built specifically for agriculture trusted by some of the most prominent lenders in the category.
This announcement comes at a defining moment for the agriculture community. Farms are facing extraordinary inflationary pressures in input costs, with diesel up 28% and fertilizer up 11% to 23%, leading to a working capital gap that has become an increasingly notable pain point for farmers. More than ever, farmers need access to loan options that are more flexible, easier to access and faster to secure. Lenders are increasingly seeking to improve their client experience by modernizing away from legacy intake forms, call centers, back-and-forth emails, manual underwriting and physical paperwork to deliver direct access and modern support expected by rural America. SweetAg’s CEO, Luke Johnson, summarizes this effect as the team’s calling: “If we can save farmers from the heartache and stress that comes with accessing capital to fuel their businesses, we’ve done something meaningful at a time farmers need it most.”
The platform makes targeted use of AI and automation in a secure, bank-compliant manner to simplify the lives of ag-lender teams, so they can focus their time on delivering options to support farmer relationships. SweetAg’s co-founder and CPO, Jeremie Bedard, commented, “SweetAg helps lenders grow by improving their interactions with farmers, transforming weeks-long processes to a matter of days.” Courtney Eelman, the co-CEO of AgAmerica, adds, “AgAmerica partnered with the SweetAg team early because we believe farmers and rural businesses deserve a more modern lending experience — one supported by technology built for the complexity of agricultural finance. SweetAg’s flexible approach, ability to work alongside established systems, and commitment to real lender workflows reflect the kind of practical innovation needed to modernize agricultural lending and servicing while keeping the client relationship at the center.”
SweetAg began with loan origination, servicing and capital markets, but its customizable white-label platform — built to handle the operating, collateral and financial data unique to agriculture — now extends well beyond the loan lifecycle. Clients are exploring how to apply it across their broader business, as Karmy Kays of GROWMARK noted, “When we saw SweetAg’s AI capabilities and the flexibility of their customizable forms and workflow management tools, we realized we could utilize their platform to modernize and automate a much larger portion of our business, helping us improve key operations and client interactions from customer intake to trade finance.”
In an industry where reputations and relationships drive progress, it is SweetAg’s team that makes it work, according to Frederic Latreille, a partner at Diagram Ventures. “We backed SweetAg because this team brings a rare mix of inside experience building complex lending operations in addition to state-of-the-art fintech and AI capabilities. This is what is required to modernize what we believe is an incredibly important vertical: agriculture finance.” Steve Englund, President of CHS Capital, adds, “Navigating the complexities of agricultural finance is no easy feat which is why leveraging effective technology to drive efficiency and clarity is so important.”
Media Contact
Luke Johnson
CEO, Sweet Technologies Inc.
luke@sweettech.ai
720–810–3911
About Us
Sweet Technologies Inc., formerly known as Landjourney, builds enterprise software, fintech and AI infrastructure. Its flagship lending platform, SweetAg, enables commercial lenders, co-ops, agribusinesses and capital providers to modernize loan origination, servicing and capital markets through configurable workflows, intelligent automation and enterprise AI. Unlike rigid legacy lending systems, SweetAg is designed around the reality that every agricultural lender operates differently. SweetAg creates flexibility to digitize a client’s bespoke workflows, rules, criteria, scorecards and forms, so each client can offer a unique digital experience based on what they already have in place.
