Insider Brief
- Unify has closed a $40 million Series B round led by Battery Ventures, with backing from OpenAI Startup Fund and Thrive Capital, just nine months after raising $12 million.
- The platform uses AI agents to surface high-intent leads, personalize outreach at scale, and automate sales workflows — powering pipeline growth for clients like Airwallex and Perplexity.
- With 8x revenue growth in the past year, Unify is positioning itself as a next-gen GTM solution transforming outbound sales into a repeatable, scalable science.
PRESS RELEASE — Unify, an AI-native platform transforming go-to-market and accelerating pipeline growth, has announced it closed $40 million in Series B funding led by Battery Ventures. The round included participation from OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project and Capital49, and follows a $12 million Series A raised just nine months prior.
“In today’s extremely competitive sales environment, distribution has become the barrier to success. Even great products can still fail to gain traction because prospects are overwhelmed with noise: constant outreach across email, social media, search and more. The status quo for growth doesn’t work anymore,” said Austin Hughes, Unify’s co-founder and CEO. “We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics. With Unify, sellers can then focus on what they uniquely do best: building relationships with humans.”
Unify helps go-to-market teams identify the right prospects, personalize outreach at scale and automate repetitive tasks typically handled by humans. The system of action uses AI agents to surface high-intent leads and orchestrate targeted campaigns — allowing reps to focus on closing deals, not chasing signals. The platform serves as a unified layer of intelligence that enables growth and outbound sales teams to reach out to the right customer, at the right time, with the right message, at scale.
Customers including Airwallex, Cursor, Flock Safety, Perplexity and Together AI use Unify to bring intelligence and scale to outbound and drive measurable results. The company’s revenue has grown 8x over the past year, with customers generating hundreds of millions of dollars in sales pipeline through the platform. “Unify drives pipeline directly into our sales team’s inbox,” said Jenny Sung, product marketing lead at Perplexity. “The platform’s intent triggers and touch points give us the opportunity to talk to prospects at the right time.”
As part of the new round, Battery General Partner Dharmesh Thakker has joined Unify’s board. “Unify’s approach represents the next evolution in go-to-market (GTM) technology, a trend Battery has backed through previous investments in companies such as Marketo, Gong and Braze,” said Thakker. “The Unify team has built an innovative AI platform that uncovers and prioritizes signals buried deep in disconnected systems, facilitating targeted outreach with relevant, personalized messages. We’re thrilled to back this team as it continues to revolutionize the GTM process.”
About Unify
Unify (www.unifygtm.com) is an AI-native platform for modern go-to-market teams. By combining prospecting data, AI agents, and email sequencing in one unified workflow, Unify helps go-to-market teams generate qualified pipeline at scale. Founded in 2023, the company has grown revenue 8x year-over-year and is used by hundreds of teams globally. Learn more at www.unifygtm.com.
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