Insider Brief
- SoftBank Robotics America acquired Green Clean Commercial to expand into commercial facility services and deploy its Smart Building X (SBX) platform, combining robotics, automation and data-driven operations.
- The SBX platform is designed to integrate human labor with physical AI, using real-time data and analytics to optimize staffing, improve efficiency and enable continuous performance improvements.
- Green Clean will continue operating under its existing brand within the SBX structure, as SoftBank Robotics positions the combined business to scale AI-driven building services across large, multi-site customers.
PRESS RELEASE — SoftBank Robotics America announced it has acquired Green Clean Commercial to scale physical AI and accelerate the transformation of commercial facility services through advanced automation, robotics, and predictive intelligence. The intelligent platform, Smart Building X (SBX) will combine traditional labor with technology enabled services to provide elevated, data-driven services to its customers.
“This acquisition marks a defining step in SoftBank Robotics’ strategy to transform one of the world’s most labor-intensive industries into a technology-powered growth engine. By orchestrating physical and predictive AI with world-class service delivery and an intelligent operating platform, we are fundamentally redefining how buildings are maintained — delivering measurable efficiency gains, stronger performance, and a smarter, more scalable model for our customers,” said Brady Watkins, President & GM, SoftBank Robotics America.
SBX operates at the intersection of traditional labor and physical AI, unlocking new levels of productivity, efficiency, and performance. By combining operational visibility with analytics, the SBX intelligent platform continuously optimizes productivity by aligning resources precisely to market needs and reducing redundancy across the system.
Embedding physical AI directly into live service environments allows the models to continuously learn and improve while operations are being delivered. By training the SBX model in market, SBX can compound performance gains from day one. The platform creates a durable competitive advantage, where every deployment strengthens the model while also providing tailored insights that drive real continuous improvement for our partners and the market.
Elliott Stipes, Founder and CEO, Green Clean Commercial, commented, “SBX represents an important strategic leap for the future of the company. The facility services industry is moving toward intelligent buildings, automation, and measurable outcomes. SBX allows us to deliver that future immediately, supported by advanced technology and aligned with a global innovation leader.”
Green Clean Commercial will continue as the operational service engine inside the SBX structure. The company will be branded as Green Clean Commercial, powered by SBX, underscoring its shift from a traditional janitorial services provider into an AI-driven performance partner for national multi-site clients.
For more information about SoftBank Robotics America, visit: us.softbankrobotics.com
About SoftBank Robotics America:
SoftBank Robotics America is the North American arm of SoftBank Robotics, driving technology forward by becoming a worldwide leader in robotics solutions. Headquartered in San Francisco, SoftBank Robotics America is a trusted partner and robot integrator that helps clients think beyond the technology, to incorporate the people and processes that solve the most pressing challenges and deliver best run operations. SoftBank Robotics America brings value and relevancy to senior living, hospitality, aviation, class A office space, multi-family, education, facilities management, and commercial cleaning. The goal is to develop a strong partnership and foundation for automation that will realize maximum strategic value on investment in robotics. For more information on SoftBank Robotics America, please visit us.softbankrobotics.com.
To learn more about Smart Building X (SBX), visit https://www.sbxco.com/us/
